Most Internet audiences are busy. They’re short on time, not to mention attention span. Your viral content should seize attention immediately, rather than a slow build. It needs to be something that people will notice when they’re busy and then stops everything to watch. Make a newsworthy content that bloggers and columnists can cover for their next piece. Know your targets by researching more about them, particularly those that write for bigger online publications, as this could assist you produces an additional personalized copy for your email once you begin pitching the story to them.

It’s easier for your content to reach more people when influential individuals in your industry are putting your content in front of your target audience. If your goal is to create content people want to share, you have to make sure you’re crafting content that evokes emotions.

Always keep an eye out for upcoming trends and topics your brand can take a position on. That functions to one, spark a discussion between you and them, and two, encourage a discussion amongst your audience. Remember, the goal is to start a conversation.