People shop and learn in a whole new way compared to just a few years ago, so we as a business need to adapt or risk extinction.
Campaign conceptualization is a process of inventing or formulating an idea or concept. This is the first step in the execution of digital marketing strategy. To formulate an Idea or concept, we start with the scope of the project and a list of the desired design features and requirements. We start with the few questions like what is the problem that the idea solves, who is the consumer for the idea and how does the idea solve the consumer’s problem. It is very important to direct the thinking to specific dimensions and search answers to certain questions that help in evolving the idea from the initial thought through the various stages of innovation.
To create great content, one needs to understand the digital environment. Digital content includes everything from text ads to display ads to video ads. Every platform offers different personas that requires different set of communication. People comes to social media to get social, they need content that is engaging and entertaining. The behavior will change if you are connecting them with paid communication for the first time and it will be different when you are engaging with them for the second and third time. We create different set of communication for different digital platform to get the best result and ROI.
We live in the time where internet no longer a want but necessity, with the explosion of internet data the consumption of video content is increasing at an unbelievable rate. Almost every digital platform now allows viewer to consume and share video content and with technological advancement, it is very easy to create engaging video content. We understands every stage of the business needs require different level of content and suggest accordingly. With well-equipped team we offer different type of production, explainer or short animation videos to fulfill the client’s communication needs.
Mobile internet user in India are 80% from the total internet users, compared to the world where mobile internet user stands at 53%. An average Indian spends one third of his waking time on mobile. Considering the scenario, all the digital efforts needs to be mobile first. The ad placement needs to be adapted to the user behavior in apps, games and mobile sites to achieve the optimum results. The idea is to engage with the viewer on mobile that includes all the smartphones and tablet centric communication method like SMS, Email, social media apps or games.
“The best place to bury a body is the 2nd page of Google search result”. Everyone uses the web to find products, services, and businesses. If you are not on the first page of the search engine results for the keywords that match your business or brand, you’re missing out on valuable leads. Where paid promotions gives an instant boost to your business, SEO makes it sustainable. Be it on-page optimization, off-page content sharing or high keyword ranking, we make sure that the client gets the relevant traffic on the website.
With consumers spending more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up. Digital media buying deals with purchasing placements for advertisements on websites, apps and other digital platforms. Advertisers frequently use real-time bidding (RTB) to buy advertising spots on publishers’ websites. Whenever an individual refreshes or loads a new page online, advertisers negotiate with the publisher to display their ad through RTB. What individuals used to do manually is now accomplished in the amount of time it takes a webpage to load.
With over 2 million mobile apps in the app stores, getting your app discovered is the biggest issues facing mobile app publishers today. ASO is the process of optimizing mobile apps to rank higher in the app store’s search results. The higher ranking of the app in app store’s search results leads to increased visibility to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. Amazingly not a lot of publishers are utilizing the optimization techniques to rank higher in the app stores, cease the opportunity to get high amount of traffic to your app.
More often we forget that the website or app is for the visitors and not for us. Keeping this in mind, we create digital assets that provide best customer experience to the visitors.
Every website or APP visitors judge an organization’s credibility on the basis of their web design. So if you fail to focus on your website
Augmented reality is no longer in future, the technology has crossed the early adaptor stage and now is in early majority stage. And as a popular saying in marketing goes-“you have to be where the audience is”. Augmented Reality (AR) are capable of augmenting real-world objects and scenes without the use of special devices. The applications of AR in creating a impactful digital experience are only limited to creators imagination. Travel and lifestyle brands have used this technology to change the whole game of user experience altogether.
Interface Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. Interface brings together concepts from interaction design, visual design, and information architecture. We understand the customer behaviour and design the interface that provide best user experience that directly impact the conversion rate and creates a point of differentiation for the brand.