If I put it simply, digital branding is the representation of your brand on digital platforms in the form of a website, apps, social media, etc. When we combine digital marketing with internet branding that’s where the magic of digital branding happens.
Do your digital presence actually matter? Well, after this COVID situation there is an increasing number of eyeballs on screens either bigger or smaller. We are surrounded by digital devices.
A larger section of us are actually interacting with the outer the world through the internet only, so why not convert a casual scroller on the internet to our long term brand loyalist.
Now with devices as small as a smartwatch, now your brand possess the power to be present for your customer everywhere. Well if my 50-year-old mother has a Facebook account, why should not you?
Digital branding vs. digital marketing
Now the main question arises – what is the difference between digital marketing and digital branding?
On one hand, Digital branding emphasizes on your product’s value the proposition which culminates into brand loyalty and recognition, while on the other digital marketing brings more focused effort on acquiring new customers and increased sales.
You might have noticed that you are lobbed with advertisements wherever you go online. That is digital marketing at its peak. Advertisements may come up in between your youtube video ads or in the form of an influencer praising their favorite earphones on Instagram Reel’s story.
As opposed to traditional advertising, Digital branding is more about engaging you rather talking to you as a monologue. It is more about invoking positive feelings in consumers with the help of your online identities which moves consumer from considering your brand as a transaction to an emotion.
No doubt it is imperative to focus on your digital branding alongside digital marketing efforts !!