If I put it simply, digital branding is the representation of
your brand on digital platforms in the form of a website, apps, social media, etc. When we combine digital marketing with internet branding that’s where the
magic of digital branding happens.
Do your digital presence actually matter? Well, after this COVID
situation there is an increasing number of eyeballs on screens either bigger or
smaller. We are surrounded by digital devices.
A larger section of us are actually interacting with the outer the world through the internet only, so why not convert a casual scroller on the
internet to our long term brand loyalist.
Now with devices as small as a smartwatch, now your brand possess
the power to be present for your customer everywhere. Well if my 50-year-old
mother has a Facebook account, why should not you?
branding vs. digital marketing
Now the main question arises - what is the difference between
digital marketing and digital branding?
On one hand, Digital branding emphasizes on your product’s value the proposition which culminates into brand loyalty and recognition, while on the
other digital marketing brings more focused effort on acquiring new customers
and increased sales.
You might have noticed that you are lobbed with advertisements
wherever you go online. That is digital marketing at its peak. Advertisements
may come up in between your youtube video ads or in the form of an influencer
praising their favorite earphones on Instagram Reel’s story.
As opposed to traditional
advertising, Digital branding is more about engaging you rather talking to you
as a monologue. It is more about invoking positive feelings in consumers with
the help of your online identities which moves consumer from considering your
brand as a transaction to an emotion.
No doubt it is imperative
to focus on your digital branding alongside digital marketing efforts !!
Internet audiences are busy. They’re short on time, not to mention attention
span. Your viral content should seize attention immediately, rather than a slow
build. It needs to be something that people will notice when they're busy and
then stops everything to watch. Make a newsworthy content that bloggers and
columnists can cover for their next piece. Know your targets by researching
more about them, particularly those that write for bigger online publications,
as this could assist you produces an additional personalized copy for your
email once you begin pitching the story to them.
for your content to reach more people when influential individuals in your industry are putting your content in front of your target audience. If your
goal is to create content people want to share, you have to make sure you’re
crafting content that evokes emotions.
an eye out for upcoming trends and topics your brand can take a position on.
That functions to one, spark a discussion between you and them, and two,
encourage a discussion amongst your audience. Remember, the goal is to start a