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Campaign Conceptualization
Campaign conceptualization is a process of inventing or formulating an idea or concept. This is the first step in the execution of digital marketing strategy. To formulate an Idea or concept, we start with the scope of the project and a list of the desired design features and requirements. We start with the few questions like what is the problem that the idea solves, who is the consumer for the idea and how does the idea solve the consumer’s problem. It is very important to direct the thinking to specific dimensions and search answers to certain questions that help in evolving the idea from the initial thought through the various stages of innovation.
Digital Video Production
We live in the time where internet no longer a want but necessity, with the explosion of internet data the consumption of video content is increasing at an unbelievable rate. Almost every digital platform now allows viewer to consume and share video content and with technological advancement, it is very easy to create engaging video content. We understands every stage of the business needs require different level of content and suggest accordingly. With well-equipped team we offer different type of production, explainer or short animation videos to fulfill the client’s communication needs.
Mobile Marketing
Mobile internet user in India are 80% from the total internet users, compared to the world where mobile internet user stands at 53%. An average Indian spends one third of his waking time on mobile. Considering the scenario, all the digital efforts needs to be mobile first. The ad placement needs to be adapted to the user behavior in apps, games and mobile sites to achieve the optimum results. The idea is to engage with the viewer on mobile that includes all the smartphones and tablet centric communication method like SMS, Email, social media apps or games.
Search Engine Optimization
“The best place to bury a body is the 2nd page of Google search result”. Everyone uses the web to find products, services, and businesses. If you are not on the first page of the search engine results for the keywords that match your business or brand, you’re missing out on valuable leads.

Where paid promotions gives an instant boost to your business, SEO makes it sustainable. Be it on-page optimization, off-page content sharing or high keyword ranking, we make sure that the client gets the relevant traffic on the website.
App Store Optimization
With over 2 million mobile apps in the app stores, getting your app discovered is the biggest issues facing mobile app publishers today. ASO is the process of optimizing mobile apps to rank higher in the app store’s search results. The higher ranking of the app in app store’s search results leads to increased visibility to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. Amazingly not a lot of publishers are utilizing the optimization techniques to rank higher in the app stores, cease the opportunity to get high amount of traffic to your app.
Digital Media Buying And Planning
With consumers spending more time on digital and mobile devices, the world of advertising has evolved and created new methods to keep up. Digital media buying deals with purchasing placements for advertisements on websites, apps and other digital platforms.

Advertisers frequently use real-time bidding (RTB) to buy advertising spots on publishers’ websites. Whenever an individual refreshes or loads a new page online, advertisers negotiate with the publisher to display their ad through RTB. What individuals used to do manually is now accomplished in the amount of time it takes a webpage to load.

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In Digital Marketing SEO Stands for Search Engine Optimization. How Can SEO Help Your Company? Search Engine Optimization (SEO) is a Critical Component of Online Marketing. SEO is a Combination of the Latest Onsite and Off-Site Strategies to Produce Top Results. In Easy Words i.e: Search Engine Optimization is the Process of Affecting the Online Visibility of a Website or a Web Page in a Search Engines Unpaid Results - Often Referred to as "Natural", "Organic", or "Earned" results.
Good creative drives action, creates a connection with your customers, and does not compromise on anything. First impressions are more important than ever. And usability and user experience are critical to good design. Tangence understands this. Our fresh ideas may often win us awards but always get you results.
Social media is Most Important Part of Online Communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and Applications Dedicated to Forums, Microblogging, Social Networking, Social Bookmarking, Social Curation, Business Improvement Etc (Brand Awareness & Lead Generation Program). Social Media Refers to Websites & Applications that are Designed to Allow People to Share Content Quickly, Efficiently and in Real-Time. Most People Define Social Media as Apps on Their Smartphone.
PPC Management stands for Pay-Per-Click-Management. A model of Internet Marketing in which Advertisers Pay a Cost Each Time Someone of Their Ads is Clicked. Essentially, it is a way of buying visits to your site, rather than attempting to "earn" those visits organically. Search engine advertising is one of the most popular forms of PPC. As This Way Generate Quality Traffic from Top Sites and Engage Maximum Monthly Users. Because of This Grow Customer Base, Boost Revenue, Reach Target Audiences, Drive Online Purchases, Retarget Consumers, Increase Engagement And Generate More Leads.
Content Marketing is all the rage. If your business has not explored it yet, it is time to take a plunge. Our Content Marketing Management service will get you heard.
In Online Businesses First Engaging in E-Commerce Advertising, the options may seem daunting. ecommerce advertising on the web implements a variety of marketing techniques including email campaigns, pay-per-click ads, affiliate programs, YouTube channels, and an established social presence. But in this space, things change constantly. So perhaps it is time to examine the most popular ecommerce advertising approaches to determine the best fit to spawn traffic to your online shopping cart. Ad Cast is an example of an alternative PPC Display Network that creates a new ecommerce advertising experience. These ads are powerful, yet minimally intrusive and appear either in the body of the website or in a dedicated area around the margin to decrease "banner ad blindness" in which readers routinely ignore the advertisements.